Marketing management is a business discipline that focuses on the useful application of different marketing techniques and the management of a firm's marketing resources and activities. Most of the marketing managers are responsible for influencing different things such as the level, timing, and composition of customer demand in a manner that will achieve the company's objectives. The Stock and commodity market managers significantly vary this difference lies on the basis of corporate culture, business’ size, and industry context like in large consumer products company where the marketing managers sometimes act like the general manager of the assigned products category or brand provided with complete profit and loss responsibility.
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